by Tomato Wellness | Nov 13, 2025 | Farmers
My name is Natali Espindola and I too am a proud consumer of canned tomatoes. From
my hometown of Sacramento, California to my college campus at California Polytechnic State
University in San Luis Obispo, canned tomatoes are a kitchen staple in my life.
I am in my third year at Cal Poly studying Agricultural Business in hopes to pursue a
career in agriculture. My passion for this industry stems from my grandparents and the hard work
they put into growing and harvesting tomato fields in Northern California. Hand picking produce
that would go on to feed the many mouths of America. This dedication has allowed me to have a
great appreciation for the people and the process behind the food we eat.
Why Am I Interested in Tomatoes?
My interest in the tomato industry recently grew after meeting Alec Wasson, who shared
many stories about the hard work, care, and innovation that goes into producing canned
tomatoes. Shortly after, I was given the opportunity to visit the tomato fields in Winters, CA during their harvesting. There I was able to see first hand how quick the process
between picking and transportation to the cannery really was. It was incredible to see how much
innovation has changed the game for agriculture of the last few decades.
After visiting the fields, I took a trip to the canning facility, where I got to see each step
the tomatoes took before being sealed in their can. In less than 12 hours, the tomatoes were
picked, sorted, washed, peeled, cut, packaged, cooled, and ready to ship across California and the
United States. This entire process took science, care, and many hands to produce something that
is truly essential.Watching this process gave me a whole new perspective and appreciation for the quality
and integrity that is behind the scenes of canned tomatoes, a product I never really thought twice
about until after the tours. What many may not realize is these products are not only convenient
household or restaurant items but a reflection of how far modern agricultural efficiency and
sustainability has come.
The Value of Canned Tomatoes
Canned tomatoes are healthy, affordable, and readily available year-round, making them a
key part of the food system nationwide. Not only are they packed with vitamins but they also
help reduce food waste by using tomatoes that may not have been pretty enough to make it to the
fresh markets in your grocery stores.
Going forward, I will be sharing insights about the values of canned tomatoes, in addition
to delicious, easy recipes to share for the up and coming season. My goal is to help more people
appreciate where their food is coming from, understand the agricultural story that is behind each
produce, and celebrate the farmers and workers who make it all possible.
by Tomato Wellness | May 20, 2025 | Uncategorized
Prostate cancer is making headlines lately—and for good reason. It’s the second most common cancer among men in the U.S., with 1 in 8 expected to be diagnosed in their lifetime. While age, genetics, and other risk factors can’t be controlled, there are simple lifestyle habits that can help reduce your risk.
One tip that keeps coming up? Eat more cooked tomato products.
Tomatoes are rich in lycopene, a powerful antioxidant that’s been linked to a reduced risk of prostate cancer. Cooking tomatoes—like in sauces, soups, and stews—actually increases lycopene’s bioavailability. That means canned tomatoes, pasta sauce, and even ketchup can pack a powerful punch.
Here are a few resources if you want to dive deeper:
Of course, it’s not just about what’s on your plate. Other key tips:
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Exercise regularly
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Maintain a healthy weight
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Limit processed meats and alcohol
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Talk to your doctor about screening, especially if you have a family history
Support the Cause: Legalize Marinara!
Want to show your support and spark a conversation? All proceeds from our Legalize Marinara shirts go directly to men’s health research and prostate cancer prevention through the Movember campaign. Check them out here:
Shop Legalize Marinara Tees
Eat well. Live well. Support the cause.
by Tomato Wellness | May 11, 2025 | News
In a world where it’s getting harder to know where your food really comes from—and whether you can trust the label—there’s one item in your pantry that keeps things refreshingly simple: a can of American-grown tomatoes.
You’ve probably seen the headlines: confusion about tariffs, supply chain delays, imported food recalls, and deceptive labeling practices from overseas. But amidst the noise, canned tomatoes grown right here in the U.S. stand out as a symbol of quality, transparency, and just plain good taste.
Let’s start with what’s in the can. More than 96% of the tomatoes used for canning in the U.S. are grown in California’s Central Valley—an agricultural powerhouse with decades of tomato-growing expertise. These tomatoes are picked at peak ripeness, packed within hours, and preserved in a way that locks in their flavor and boosts their health benefits—especially lycopene, the antioxidant that becomes more bioavailable through heating. Here’s a deep dive into the lycopene story.
And it’s not just California carrying the load. Indiana is home to award-winning processors like Red Gold, and Jersey Tomatoes have their own cult following thanks to their natural sweetness and flavor. When you reach for American-grown tomatoes, you’re getting the best of what our farms have to offer, from coast to coast.
But don’t just take our word for it.
In a blind taste test by Serious Eats, American-grown tomatoes beat out many imported brands, including San Marzanos. Taste Cooking declared American tomatoes “the real MVPs” for sauces and soups. And America’s Test Kitchen confirmed that some of the best canned tomatoes available for home cooks are proudly grown and packed in the U.S.
Even the beloved San Marzano tomatoes don’t always live up to their reputation. According to The Washington Post, many cans labeled “San Marzano” aren’t D.O.P. certified and are often misleading or flat-out fake. The real thing is expensive and rare—and even then, not necessarily better.
Worse still, a BBC investigation revealed that Italian companies have been importing cheap Chinese tomatoes, processing them in Italy, and labeling them as “Made in Italy.” This so-called tomato laundering has shocked consumers worldwide, but the good news? None of those tomatoes are allowed in the U.S. The FDA bans all Chinese-grown tomato paste from entering our market.
So while other countries may be playing games with their supply chains and product labels, American-grown canned tomatoes offer something that’s increasingly rare in the food world: trust. You know where they came from. You know how they were grown—and by whom. And best of all? They taste amazing.
Still not convinced? Just look at what the pros are using. In San Francisco, multiple-time World Pizza Champion Tony Gemignani proudly uses California tomatoes at his restaurants: Tony’s Pizza Napoletana, Pizza Rock, and Slice House. He even has his own line of California-grown canned tomatoes.
At Pizzeria Bianco in Phoenix, Apizza Scholls in Portland, and John’s of Bleecker Street in NYC, chefs who could source any ingredient in the world choose American-grown tomatoes for their flavor and consistency. Great chefs know: great tomatoes make great food.
And when you bring it home, you can cook like the pros. Whether it’s a bold marinara, a cozy tomato soup, or a fiery shakshuka, canned tomatoes are a home cook’s secret weapon. They’re affordable, shelf-stable, and pack way more flavor than most out-of-season fresh tomatoes.
Need some inspiration? Start with these easy, flavor-packed videos:
You can also explore even more recipes, articles, and videos at www.TomatoWellness.com—a one-stop-shop for everything you need to know about American-grown tomatoes. While you’re there, don’t miss our Instagram, Facebook, and YouTube pages, where we’re always posting new cooking demos, farm stories, and myth-busting facts about your favorite fruit.
In a world full of question marks, canned tomatoes are a rare certainty. Flavor? ✔️
Nutrition? ✔️
Trust? ✔️
Support for American farmers and a lower carbon footprint? ✔️✔️
So next time you’re at the store, flip the can over and check the label. Look for “Grown in the USA.” Support the chefs, processors, and family farms who are doing it right—and give yourself a little high-five for making one of the smartest food choices in your pantry.
by Tomato Wellness | Apr 24, 2025 | Uncategorized
Hint: The best tomato in your life might already be in your pantry.
You’ve been told “fresh is best” your whole life. But when it comes to tomatoes? That’s just not true.
Some of the healthiest, most delicious, and most sustainable tomatoes are actually found in cans, jars, and boxes — not in the fresh produce aisle. And if you’re not cooking with them regularly, it’s time for a pantry glow-up.
Here’s why registered dietitians, chefs, and smart home cooks all agree: tomato products like canned tomatoes, tomato paste, and pasta sauce are nutrition-packed, flavor-forward, and an underrated staple in every kitchen.
Below are 10 quotes from experts and credible sources who are setting the record straight:
“Canned tomatoes are a nutritional goldmine. Cooked tomatoes are actually better for you, because cooking increases the bioavailability of lycopene — a powerful antioxidant.”
— Elizabeth Shaw, MS, RDN, CPT
“Tomato paste is my not-so-secret weapon. It’s flavor-packed, lasts forever, and gives so much depth to sauces, soups, and even meat rubs.”
— Sohla El-Waylly, Chef & Food Writer
“Fresh tomatoes in winter? Hard pass. Canned tomatoes are picked at peak ripeness and processed within hours. That’s quality you can taste.”
— Bon Appétit
“The best tomatoes for cooking are canned. Period.”
— J. Kenji López-Alt, Chef and Food Scientist
“I keep a stash of canned tomatoes in my pantry at all times. They’re consistent, affordable, and versatile — perfect for busy weeknights.”
— Ellie Krieger, RD, Cookbook Author and Food Network Host
“Why eat tomatoes that were picked green and gassed red when you could have vine-ripened flavor all year long?”
— Sharon Palmer, MSFS, RDN, The Plant-Powered Dietitian
“You don’t have to choose between convenience and quality. Canned tomatoes give you both.”
— Toby Amidor, MS, RD, CDN
“Let’s be real: pasta night wouldn’t be the same without a jar of high-quality tomato sauce. It’s my weeknight MVP.”
— Alex Snodgrass, The Defined Dish
“Tomato products are pantry powerhouses. More lycopene, less food waste, and no stress about spoilage.”
— Marisa Moore, MBA, RDN, LD
“If you’re still avoiding canned tomatoes because you think they’re ‘processed,’ it’s time to rethink everything. They’re simply fresh tomatoes… in a smarter package.”
— Food Network Magazine
Are U.S. Canned Tomatoes Better Than Italian Imports?
Short answer: Yes.
Taste-Test Triumphs for U.S. Canned Tomatoes
Think Italian is always better? Many different blind taste tests say otherwise:
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Serious Eats panel – the top two spots went to California-grown tomatoes, beating every D.O.P. San Marzano brand tested. Read the rundown › Serious Eats
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Cook’s Illustrated tasting – judges crowned two USA brands ahead of all Italian imports, concluding that “San Marzano hype is just that.” Full results › Pizza Making
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Epicurious test – Red Pack (Indiana-grown) beat four San Marzano contenders to take first place. See why › Epicurious
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Delish Test Kitchen – tasters expected an Italian win, but American whole tomatoes scored “best overall.” Story here › Delish
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Scott’s Pizza Tours retest – pricey D.O.P. imports finished last, while California cans again topped the chart. Details › Scotts Pizza Tours
Bottom line: when flavor, consistency, and value are judged blind, American-grown canned tomatoes regularly outshine their Italian counterparts—proof that the best sauce starts right here at home.
Canned Tomatoes: A Chef’s Secret Weapon
From Michelin-starred restaurants to weeknight dinner tables, tomato products like crushed tomatoes, paste, and jarred sauce are foundational ingredients. Why?
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Picked at peak ripeness
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Processed within hours
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Consistent in flavor and texture
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Cooked tomatoes offer increased lycopene (a heart- and prostate-healthy antioxidant)
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No spoilage, no food waste, and ready when you are
Even in high-end kitchens, chefs don’t rely on fresh tomatoes for sauces. They use tomato products — because they deliver bold flavor, time after time.
Why You Should Always Have Canned Tomatoes on Hand
If you’re still relying only on “fresh” tomatoes for your cooking, here’s what you’re missing:
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Peak-season flavor all year long
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Affordable, shelf-stable nutrition
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Versatility in global cuisines
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Better health benefits from lycopene
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Support for American farmers and food producers
Visit www.TomatoWellness.com to explore:
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Hundreds of tested, easy-to-make recipes
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Nutrition resources from credentialed health professionals
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Downloadable cookbooks and educational tools
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Stories from the farms and families behind your favorite tomato products
Final Thought
Canned tomatoes are the most underrated powerhouse in your pantry. They’re not just a backup ingredient — they’re the star of the show.
Let’s give them the spotlight they deserve.
by Tomato Wellness | Apr 6, 2025 | News, Uncategorized
In today’s globalized world, our grocery carts often reflect a blend of international flags. But there are compelling reasons to consider filling your basket with a little more red, white, and blue. Choosing “Made in the USA” food isn’t just about patriotism; it’s a decision that can benefit you, the economy, and even the world.
You Are What You Eat (and Where It Comes From)
Safety First
The United States has rigorous food safety standards. The FDA and USDA strictly regulate food production, processing, and packaging, giving you peace of mind about the quality and safety of what you’re putting on your plate.
Knowing Your Farmers
Choosing American-made allows you to support local farmers and ranchers. This fosters a connection to your food source and potentially means fresher, more flavorful produce raised with higher quality standards.
Building a Stronger America (One Bite at a Time)
The Job Engine
When you buy American-made, you’re directly supporting American jobs. From farmers and food processors to truck drivers and grocery store workers, your purchases contribute to a healthier domestic economy.
Investing in Innovation
A robust domestic food industry fuels American innovation. Competition and consumer demand drive research and development in sustainable farming practices, food safety technologies, and delicious new products.
A Ripple Effect for the World
Environmental Responsibility
Supporting local food systems reduces the carbon footprint associated with long-distance transportation of food products. This translates to a smaller environmental impact and a more sustainable future.
Fair Trade at Home
Strong domestic food production allows the US to advocate for fair trade practices on a global scale. This can empower farmers in developing countries and promote more equitable food production systems worldwide.
Making Informed Choices
Look for the Label
While “Made in the USA” labeling isn’t always straightforward, look for clues. Some manufacturers proudly display the American flag, while others might mention the state where the product is grown or processed.
Ask Your Grocer
Many grocery stores offer local or regionally sourced products. Don’t hesitate to ask about the origin of your food choices and support stores committed to local producers.
Explore Farmers Markets
Immerse yourself in the bounty of your local region! Farmers markets offer the freshest, most seasonal produce directly from the farmers who grow it.
The Bottom Line
Choosing American-made food isn’t just about buying a product; it’s about making a conscious choice. It’s a vote for quality, safety, and a thriving domestic food industry. It’s a commitment to supporting local communities and promoting sustainable practices. So, the next time you’re at the grocery store, take a moment to consider the stars and stripes on your food. You might be surprised at the positive impact a small shift in your buying habits can have.
My name is Natali Espindola and I too am a proud consumer of canned tomatoes. From
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