Canned tomatoes have become an increasingly popular trend that appeal to many due to their affordability and versatility. What else makes canned tomatoes an attractive option for consumers? Read on to learn more.

There are both intrinsic and extrinsic qualities that contribute to why consumers are easily attracted to and influenced by specific food choices. For some, it may be health reasons, while for others it could be the product packaging. So, why are canned tomatoes increasing in popularity and what makes consumers so attracted to them? In this study, researchers found that consumers generally purchase canned tomatoes based on its beautiful red color, the way it’s packaged, and ease of use in the kitchen. The conclusion of the study also suggests that the attributes of canned tomatoes were strongly influenced by the level of familiarity with these products, such as how to prepare, cook, and use them in the kitchen.

In addition to their popularity among consumers, canned tomatoes play more of an effective role in reducing the risk of prostate cancer and cardiovascular disease. So, what are you waiting for? Go ahead and incorporate tomatoes into your weekly recipes so that you can achieve optimal health and reduce your risk of preventable cancers. Whether it’s pastapizza, or a taco dish, tomato products are super easy to use and will save you time and money while boosting your nutrient intake. Head out to your local grocery store today and try out some canned tomatoes for yourself!

Check out some delicious recipes featuring canned tomatoes:

Pan Seared Pork Chops with Bourbon Peach Compote
Easy Chicken Curry
Pizza Stuffed Chicken
The BEST BLT Dip

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